institutional research

The record label that we think would best suit our band is Arista records, which is an American label owned subsidiary of Sony music entertainment; one of the major distributers. We would sign them to this particular label because they are a mainstream organization which means that our bands music would reach a wide range of audience.

Appropriate TV channel for our band would be music channels such as MTV 2, kerrang, MTT rock. This is mainly because in the UK these channels are typical channels that represent ours bands genre as well as others. This means that our band will be able to reach their primary target audience as well as the mainstream audience. Furthermore having their music on these TV channels would give them more publicity which could help promote their star persona (what I mean by this is that the viewer would see the bands style and if they like it they may decide to copy the style).

The magazines that are most appropriate to advertise our band through, would be Neo and black velvet as these magazines mainly feature rock band artists and also because they appeal to our primary target audience. (we know that these magazine appeal to our target audience as we did some audience background research)

Other possible magazines we could advertise in would be teen magazines such as teen vogue and now magazine because even though the genre of our music is Rock it has also that soft pop rock element to it which would strongly attract teenage girls.

We can promote the band by giving discount to fans. For example if they buy the bands album they get 2 concert tickets for the price of 1. This sort of promotion for the band would save money for target audience which would hopefully get more people to buy their products such as posters and clothes as well as appear at the bands live performances.

We can market the band through web 2.0 sites. For example we could create a Facebook page for our band which will allow existing fans to share their music and interest with their friends and friends of friends creating a wider fan base for Twirl. We could also market them by having an official website which will contain information on, the band where to buy their music and other useful information that will keep the audience in the picture.

Also the band could make an appearance on chat shows or TV programs such as X factor which could again give them the chance to gain more fans and reaching a wider and varied target audience.

Lastly another way we could promote our band is through having them support other artists such as Avril Lavigne during concerts. E.g. while Avril Lavigne is changing costumes / preparing the set Twirl could keep the crowd entertained. Twirl could also introduce the artist before they actually start performing. This would be beneficial for both artists as they may have slightly different target audience who can now tap into either of their music if they like It.

MY IDEA

My pitch shapz

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Representation of Age

General Genre Study: reggae

Cinematography:A long shot and a low angle has been used on the artist for the first shot of the video connoting he is the artist and is the main person to focus on through out the song. The low angle on the artist could also signify that he is dominant and powerful or that he has used this angle deliberately as he wants his audience to look up to him. The long shot allows the audience to get a clear view of who the artist is and allows the audience to see the artists costume. Following the long low angle shot an establishing shot has been used allowing us to see where the video has been set. Mid shots have been used of the artist which show the artist body from knee up, this may be because the artist is dancing slightly and he wants the audience to be able to see the move clearly so they could try to copy/ learn the move so when they watch the song again the audience can dance along with him as well.
An extreme close up was used in the club showing only the hands of fans up in the air this connotes that this song is something that his audience should also be able to put their hands in the air and move them side to side to the song.
There are closeup shots of the artist while he driving which may be considered as beauty shots.

Editing: The editing of the music video is slow whereas the beat of the song is fast this signifies that this music video is not a conventional music video as a conventional music video is edited alongside with the beat of the music.
The artists costume are birght and vibrant colours such as yellow, green, white which makes him stand out.

Mise en Scene: The mise en scene used in this music video are amazing and are conventional of a reggae music video. for example the beautiful seaside and shots of the palm trees are what you would usually see in a reggae music video.

type:This music video is mainly a performance video with aspects of a narrative. there is evidence of this as the artist is singing directly into the camera. Also within in the music video i denote clips of a carnival which is more evidence for why this is a performance music video as they are performing dance moves.
Furthermore i think this video has aspects of a narrative video, this is because from the beginning of the video we see the artist going into a car, driving down the road,picking up a woman from a house and driving off with her which is basically illustrating the lyrics of the song.