General Genre Study: reggae

Cinematography:A long shot and a low angle has been used on the artist for the first shot of the video connoting he is the artist and is the main person to focus on through out the song. The low angle on the artist could also signify that he is dominant and powerful or that he has used this angle deliberately as he wants his audience to look up to him. The long shot allows the audience to get a clear view of who the artist is and allows the audience to see the artists costume. Following the long low angle shot an establishing shot has been used allowing us to see where the video has been set. Mid shots have been used of the artist which show the artist body from knee up, this may be because the artist is dancing slightly and he wants the audience to be able to see the move clearly so they could try to copy/ learn the move so when they watch the song again the audience can dance along with him as well.
An extreme close up was used in the club showing only the hands of fans up in the air this connotes that this song is something that his audience should also be able to put their hands in the air and move them side to side to the song.
There are closeup shots of the artist while he driving which may be considered as beauty shots.

Editing: The editing of the music video is slow whereas the beat of the song is fast this signifies that this music video is not a conventional music video as a conventional music video is edited alongside with the beat of the music.
The artists costume are birght and vibrant colours such as yellow, green, white which makes him stand out.

Mise en Scene: The mise en scene used in this music video are amazing and are conventional of a reggae music video. for example the beautiful seaside and shots of the palm trees are what you would usually see in a reggae music video.

type:This music video is mainly a performance video with aspects of a narrative. there is evidence of this as the artist is singing directly into the camera. Also within in the music video i denote clips of a carnival which is more evidence for why this is a performance music video as they are performing dance moves.
Furthermore i think this video has aspects of a narrative video, this is because from the beginning of the video we see the artist going into a car, driving down the road,picking up a woman from a house and driving off with her which is basically illustrating the lyrics of the song.