Frith's theory consists of three types of cretieria which a type of genre would fit into the criterias are as follows:
Performance- a video that captures a live performance of a band/ artist, showing the exitement of a live event which is used often in music videos foe the metal, rock, punk and country genres
Narrative- a video which tells a story. a chaint of events with a begining, middle and end this mainly applies to hip hop and country genres.
conceptual- visuals that are appropriate to the tempo will use frentic camerawork and fast montage editing can be artistic. shocking, emotional or humourous and displays the idea of a particular director or linked closely to the themes of an artist or band
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